Have you found that your business is in a public relations rut? People likely know your company exists but because of ineffective SEO PR internet marketing they do not have a positive opinion, or any opinion, on your brand. Using these three tips in your SEO and internet marketing is a great place to start in improving your web based PR.
- Minimize Dead Links
- Optimize Everything
- Maintain Your Social Media Presence
Sword and the Script notes that one of the most important tools in SEO internet marketing is the organic building of links that occurs as your business engages in internet marketing SEO services. When you write quality content that is also optimized for search engines people will find that content and want to share it.
The issue comes when these people incorrectly link your site to their friends and customers. If those users click on a dead link it will make your website look unprofessional and unreliable. The experts at Sword and the Script recommend you register your site with “Google Webmaster Tools”. This utility will allow you to see who is using broken links and what those URLs are. From that point you can take steps to correct the issue.
TopRank Online Marketing points out that anything that can be searched should be optimized. This covers almost everything your company produces. Press releases, media kits, and corporate blogs should all be written to effectively take advantage of SEO PR internet marketing in order to put you in the public eye much more frequently.
Lisa Barone writes in her article “Bridging the Gap Between Social Media and PR” that through social media platforms like Facebook and Twitter businesses are able to build authentic relationships with potential clients and fans. Social media is not only useful for having a proactive approach to growing a consumer base but is also important for damage control. It is no secret that upset customers will take to social media to vent about what company X has done to them. By keeping an eye on these issues, companies can make extremely public steps to fix the issue. This necessarily increases positive PR.
Utilizing SEO PR internet marketing effectively is not a process that will yield over night results. However, by consistently implementing these three tips you can successfully grow your public relations outreach. Get out there and do it!