Marketing in the 21st century has largely moved into new terrain: the internet. When it comes to consumers, the bottom line is that more and more consumers are turning to the internet to find the products and services that they need. This trend is only continuing to accelerate as consumers are increasingly accessing the internet via their mobile devices, such as smartphones and tablets. Therefore, in order to be competitive, a business must be actively engaging in online marketing, also known as internet marketing. And while internet marketing poses new challenges for marketers, it also presents new opportunities.
First of all, it is essential to note that SEO and internet marketing are inexorably linked. SEO internet marketing is especially important as consumers are increasingly using search engines to find products and services to purchase. In fact, did you know that according to online retailers and service providers, over 39 percent of all of customers come from search? Roughly 1 billion searches are preformed each and every day and the vast majority of internet users report starting their online experience with a visit to a search engine. In fact, email and search are the two most common activities preformed by internet users.
However, in regards to SEO internet marketing it is essential to note that when consumers utilize an internet search engine they typically click on the first link that meets their criteria and are unlikely to scroll through pages and pages of results. Therefore, the higher a website appears in search engine results pages, the more likely a consumer is to visit that website. It is also crucial that a website appear in organic rankings. The majority of search engine users say they almost always click on natural search results and rarely or never click on the sponsored search results. Search engine optimization, which increases the organic ranking of a website by improving it’s overall quality and content visibility, is thus essential.
If a company doesn’t have the time or the talent to preform SEO services in house, it can be advantageous to consider outsourcing internet marketing SEO to SEO internet marketing experts using SEO services companies and SEO services firms. Interestingly, more and more businesses are choosing to export SEO internet marketing SEO services. Outsourcing to an SEO PR internet marketing expert can be highly advantageous, ensuring that services you receive are very effective and very high quality.
And lastly, aside from SEO internet marketing, it is essential to be cognizant of the other aspects of internet marketing, as well. The cornerstone of any effective online marketing campaign is a high quality, professional website. A good website should be visually appealing and well organized, and it should also convey all of the pertinent information. Effective website design can be tricky, requiring extensive knowledge of coding, HTML, and graphic design, so it can be highly advantageous to consult with a professional. And social media marketing is also essential, as the majority of internet using adults are active on social media. Overall, an effective, comprehensive online marketing plan, including SEO internet marketing, is crucial, giving businesses the cutting edge advantage that they need in today’s world.