Did you know that every day, 91 million searches are completed using Google? Search engines are how 90 percent of online experiences begin, and many companies are beginning to realize the importance of taking advantage of that. Some companies are choosing to invest in SEO, or search engine optimization.
Search engine optimization is the process of altering and adding to web content in order to make websites more appealing to search engine results. In 2013, the main focus of leading SEO internet marketing experts is the creation of quality content. Quality content not only draws people in because it is actually engaging, but it also appeals to search engines because of a quality integration of search words and phrases.
The latest algorithm updates to Google, Panda and Penguin, have changed the face of internet marketing SEO. SEO has, in the past, concentrated on link building and content syndication. This makes sense, since the more times you post an article, the more times Google is going to notice it, and people are going to click on it. However, these algorithm changes are excluding syndication from what they search, which has caused many companies who relied on it to fall in ranking. Even the Salvation Army, for example, lost about 33 percent of its web traffic during the month that immediately followed the changes.
When looking for quality internet marketing SEO, it is important to look for a company that provides analytics on how well their campaigns are performing. This way, businesses can tell what percentage of their sales and views are coming from SEO and internet marketing rather than, say, a new email marketing campaign they are running at the same time, or purely organic and unrelated searches.
Internet marketing SEO services can be helpful for both big businesses or small, local companies. Did you know that 20 percent of all searches are for local products or services? It is easy to see how internet marketing SEO can easily make a difference in web visibility and therefore, overall company profit, now that so much of our lives involve the internet.